Elon Musk. Worst marketing spokesperson ever 
Tscherning, a prominent Danish construction firm, has returned its entire Tesla vehicle fleet, citing a desire to distance itself from the values and political views now tied to the Tesla brand, particularly those linked to Elon Musk’s stance.
The company plans to switch to European electric vehicles instead. This decision aligns with a broader trend in Europe, where firms like the pharmacy chain Rossmann have also abandoned Tesla due to unease over Musk’s public and political actions.
While these moves reflect growing corporate sentiment, the extent of Tesla’s brand damage and the feasibility of this shift amid Europe’s competitive EV market remain debated, with some questioning if political backlash alone drives these choices or if economic factors play a role.
